Culture & Day Trips

The Jeffreys Bay area isn’t just about beaches and wildlife. Local culture, heritage, and small-town charm give visitors a chance to connect with the community and history of the Kouga region.


Local Markets

JBay Surf Village
A hub of surf shops, cafés, and boutique stalls, the Surf Village is the best place to find everything from surfboards and wetsuits to handmade crafts and souvenirs. It’s also a lively spot during weekends and holiday seasons, with pop-up events and local food vendors.
👉 JBay Surf Village Info

Craft & Farmers’ Markets
Throughout the year, Jeffreys Bay hosts smaller markets showcasing local produce, crafts, and art. Seasonal night markets, especially around December, bring a festive vibe where you can shop, eat, and mingle with locals.


Museums & Heritage

Jeffreys Bay Shell Museum
A quirky and fascinating stop, the Shell Museum houses one of the largest shell collections in South Africa. It’s a family-friendly visit where kids can marvel at unusual shapes and colours, while adults appreciate the rare specimens and coastal history displays.
👉 Shell Museum Info

Kouga Cultural & Heritage Sites
The Kouga region has a mix of Xhosa, Khoisan, and settler heritage. Visitors can find cultural tours, traditional craft workshops, and storytelling events that highlight the deep history of the Eastern Cape. Contact the local tourism office for updated events and guided experiences.
👉 Kouga Municipality Tourism


Neighbouring Towns

Humansdorp
Just 15 km inland from Jeffreys Bay, Humansdorp is an authentic Eastern Cape farming town. It’s a good place to explore local eateries, stop at padstals (farm stalls), or join agricultural shows and festivals that celebrate rural life.

Hankey
Nestled in the Gamtoos Valley, Hankey is steeped in history. The highlight is the grave of Sarah Baartman, a Khoikhoi woman whose tragic story has become a symbol of cultural resilience. Her remains were returned to South Africa from France in 2002 and laid to rest on Vergaderingskop hill overlooking the town. The site has an interpretive centre and memorial, making it a meaningful stop on a day trip.
👉 Sarah Baartman Heritage Site Info


Tip for Visitors

  • Many smaller towns and markets operate best in the morning, so plan early starts.

  • Heritage sites like Sarah Baartman’s grave are culturally significant — visit respectfully.

  • Combine Humansdorp and Hankey with a Gamtoos Valley outing for a full-day cultural experience.